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Since its inception in the early 70s of the past century, the computer and videogames industry has witnessed a remarkable growth path. Having achieved critical mass in terms of worldwide generated revenues over the past decade, it has turned from a niche gimmick industry into an influential segment of the global amusement industry.
Along with this economic growth comes increased responsibility, a fact of which the industry is becoming more and more conscious. Slowly but surely, initiatives are started that clearly ask what role the videogames industry plays in society and how it can help in improving it. This applies both to matters directly related to the industry as well as indirect matters, relevant to society at large.
In this climate, we felt that a unique opportunity arose for an initiative that can positively impact the world, by utilizing the vast resources and creativity of the videogames industry, as well as the unique power it has to reach and communicate with kids and youngsters around the world, through its content.
Inspired by past initiatives in the field of sports and the music industry and based on the above insight, our aim was to realize an industry-endorsed charity initiative called OneBigGame. An initiative with a global scope, which would see the creation of a number of videogames by some of the most famous names in videogame history, these games to be sold and of which the proceeds shall go to a selection of children’s charities.
By donating the OBG funds to charity organizations that sit within the umbrella of children’s charities, an opportunity presented itself to establish a unique link between donators and recipients of the charity funds. By doing what they like best (playing games), young game consumers throughout the world will be directly helping their disadvantaged age counterparts across the globe. Through playing the OBG games, they are effectively improving the likelihood that other children more in need will one day be able to do just that: to enjoy life and do what all children should be doing: play.
Martin de Ronde
Chairman
OneBigGame |
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